Angela Shore (Founder)

I am a ‘Soul-Healing Rolling Stone’ alive with gratitude; I bow to my deep roots of North Carolina that has kept me grounded since childhood. During my twenties, I embraced the Great Spirit while living in New Mexico, kissed the sky, and flew to Brooklyn where the brand, Jiva-Apoha was born.

I have thrived under the tutelage of a master healer, a seasoned medicine woman who is my confidant and soul sister today. After many healings and teachings, I received my certification at the Kerala Ayurveda Academy, and studied at School of Ayurveda and Panchakarma in Kerala, India.

My unquenchable desire to help others find peace, relief, and answers is a continuous passion. I have a natural philosophy of holistic wellness and ecological focus that plays into every aspect of the brand; from the organic, pure ingredients to the humane ethics employed every step of the way. I’m wild about anthropology, photography, art, design, music, hospitality, wellness, ecology, exotic foods, spices, and everything that smells beautiful.

I’m a traveler to my very core and find immense fulfillment in documenting, and sharing my journeys. The most transformative travel experience I’ve encountered was attending the largest Spiritual Human Gathering called Kumbh Mela in India. I’m a bit of a rock & roll yogi and sometimes rock shaman, so you may find me at a Patti Smith show, and I never leave home without wearing a turquoise cuff or two.

My style and approach to Wellness is a constant innovative creative process.

Above all, I believe in living and practicing a balanced life, and loving Mother Earth. 

Jiva-Apoha is Sanskrit for Soul-Healing. It's where Ayurveda meets Shamanism meets Modern Day Souls. From its signature oils to various essence blends, Jiva-Apoha is the first to combine the powerful healing practices of Ayurveda and Shamanism. Both of which have been around, relied upon, and healing people for thousands of years.

Along each of our endless journeys, the key is to open our hearts and welcome a sense of calm into our everyday, so we can begin to learn balance, and incorporate our connection with natural beauty and sacred elements into everything we do and everyone we touch. 

Jiva-Apoha's goal is to remove obstacles, instill clarity, guide you to direct your own energy, power, mind, body and spirit, and encourage healthful prevention on every level, so ultimately you can discover what it means to truly live every single moment.

The more we heal, the more we raise our collective consciousness.


Ayurveda, Sanskrit for 'Knowledge or Wisdom of Life,' is a form of traditional medicine native to India and practiced as an alternative medicine throughout the world. The earliest literature on Ayurveda appeared during India's Vedic period and dates back over 5000 years. Ayurveda is grounded metaphysics of the five great elements, Aakash-Space, Vayu-Air, Agni-Fire, Aap-Water and Prithvi-Earth; all compose the universe, including the human body.


Shamanism is a range of traditional indigenous beliefs from around the world and involves healing practices through communication with the spirit world. Shamans are spiritual visionaries of tribes and clans. Through their great wisdom and visions they are able to channel the power of nature's elements. Shamans use their sight to guide their people through troubled times.