Jiva-Apoha is Sanskrit for Soul-Healing. It's where AYURVEDA meets SHAMANISM meets Modern Day Souls. From its signature oils to various essence blends, Jiva-Apoha is the first to combine the powerful healing practices of Ayurveda and Shamanism. Both of which have been around, relied upon, and healing people for thousands of years.


Along each of our endless journeys, the key is to open our hearts and welcome a sense of calm into our everyday, so we can begin to learn balance, and incorporate our connection with natural beauty and sacred elements into everything we do and everyone we touch.


Jiva-Apoha's goal is to remove obstacles, instill clarity, guide you to direct your own energy, power, mind, body and spirit, and encourage healthful prevention on every level, so ultimately you can discover what it means to truly live every single moment.


The more we heal, the more we raise our collective consciousness.



Angela Shore (Founder)


I am a ‘Soul-Searcher Rolling Stone’ alive with gratitude; I bow to my deep roots of North Carolina that has kept me grounded since childhood. During my twenties, I embraced the Great Spirit while living in New Mexico, kissed the sky, and flew to Brooklyn where the birds do tweet and hawks soar often; the richly historical land where the brand, Jiva-Apoha was born.


I have thrived under the tutelage of a master healer, a seasoned medicine woman for over 15 years, who is my confidant and soul sister today. After many healings and workshops, I received my certification at the Kerala Ayurveda Academy and also studied at School of Ayurveda and Panchakarma in Kerala, India.


My unquenchable desire to help others find peace, relief, and answers is a continuous passion. I have a natural philosophy of holistic wellness and ecological focus that plays into every aspect of the brand; from the organic, pure ingredients to the humane ethics employed every step of the way. I’m wild about anthropology, photography, art, design, music, hospitality, wellness, ecology, exotic foods, spices, and everything that smells beautiful.


I’m a traveler to my very core and find immense fulfillment in documenting and sharing my journeys. I’m a bit of a rock & roll yogi and sometimes rock shaman, so you may find me at the Patti Smith show. My spirit loves to mingle with wild pony, thunderbird, buffalo, coyote, bear, turtle, dolphin and cheetah. I never leave home without wearing a turquoise cuff or two. My style and approach to Green Beauty is in a constant innovative creative process.


Above all, I believe in living a balanced life and loving Mother Earth.

Photography: Liz Von Hoene